Cookie Policy
Last Updated: 1 July 2025
This Cookie Policy explains how Ivorybrookcreative Pty Ltd, registered at 89 Liebig Street, Warrnambool VIC 3280, Australia, operates and manages cookies and similar tracking technologies on the Ivorybrookcreative hotel-casino website (hereinafter referred to as "the Website", "we", "us", or "our"). By continuing to use our Website, you acknowledge and consent to our use of cookies as described in this policy.
This Cookie Policy should be read alongside our Privacy Policy, which provides further detail about how we collect, use, and protect your personal information. If you have any questions or concerns about this Cookie Policy, please contact us at privacy@ivorybrookcreative.com.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, mobile phone, or other device when you visit a website. They are widely used to make websites work more efficiently, to improve the user experience, and to provide information to the owners of the site.
Cookies are set by the website you are visiting (known as "first-party cookies") or by third parties whose content, such as advertisements, analytics tools, or social media features, appears on the page you are viewing (known as "third-party cookies").
Cookies serve a variety of purposes, including:
- Keeping you signed in during your visit to the Website.
- Remembering your preferences and settings.
- Understanding how you use and interact with the Website.
- Delivering content and advertisements that are relevant to your interests.
- Measuring the effectiveness of marketing campaigns.
- Helping ensure the security and integrity of the Website.
Cookies may be "session cookies", which expire when you close your browser, or "persistent cookies", which remain on your device for a set period of time or until you delete them manually.
2. Similar Tracking Technologies
In addition to cookies, we may use other similar technologies to track your activity on our Website. These include:
- Web beacons (pixel tags): Tiny transparent image files embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
- Local storage: A mechanism that allows websites to store data in your browser beyond a single session, without using cookies.
- Device fingerprinting: A technique that collects information about your device's settings and characteristics to help identify your device across sessions.
- Scripts and tags: Pieces of JavaScript code that collect information about your interactions with the Website.
For the purposes of this Cookie Policy, all such technologies are referred to collectively as "cookies".
3. Types of Cookies We Use
We use cookies for different reasons and with different legal bases. The following sections describe the categories of cookies we deploy on our Website.
3.1 Strictly Necessary (Essential) Cookies
These cookies are essential for the Website to function properly. They enable core features such as page navigation, secure login, and access to restricted areas of the Website. Without these cookies, certain services you have requested — such as completing a hotel room reservation or accessing your account — cannot be provided. Because these cookies are strictly necessary, they do not require your prior consent under applicable Australian privacy law; however, we still disclose them here in the interest of transparency.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Used by Cloudflare to distinguish between humans and bots visiting the Website. Helps protect the Website from malicious bot traffic and supports bot management services. | 30 minutes |
| _cfuvid | Cloudflare | Used by Cloudflare to identify individual users who share the same IP address and apply rate limiting rules on a per-user basis, ensuring fair use and security. | Session |
| cf_clearance | Cloudflare | Stores the result of a Cloudflare security challenge, allowing the user to continue browsing the Website without being challenged again during the same session. | 1 year |
| PHPSESSID | Ivorybrookcreative Pty Ltd | A session identifier cookie that preserves user session state (e.g., login status, booking cart contents) across page requests. | Session |
| gbw_auth_token | Ivorybrookcreative Pty Ltd | Authenticates logged-in users on the Website, allowing access to personalised account features and secure areas of the site. | 14 days |
| gbw_csrf_token | Ivorybrookcreative Pty Ltd | A security cookie that helps protect against Cross-Site Request Forgery (CSRF) attacks by validating form submissions originating from the Website. | Session |
| cookie_consent | Ivorybrookcreative Pty Ltd | Stores your cookie consent preferences so that we do not need to ask for your consent on every visit to the Website. | 1 year |
3.2 Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with our Website by collecting information in an aggregated and, where possible, anonymised form. This information helps us improve the Website's structure, content, and user experience. We rely on your consent to use these cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (Google LLC) | The main Google Analytics cookie. Registers a unique ID that is used to generate statistical data about how the visitor uses the Website, including pages viewed, session duration, and traffic source. | 2 years |
| _ga_[ID] | Google Analytics (Google LLC) | Used by Google Analytics 4 (GA4) to persist session state and identify unique visitors across sessions on the Website. | 2 years |
| _gid | Google Analytics (Google LLC) | Registers a unique ID that is used to generate statistical data about how the visitor uses the Website. The data is refreshed every 24 hours. | 24 hours |
| _gat | Google Analytics (Google LLC) | Used by Google Analytics to throttle the request rate and limit data collection on high traffic websites. | 1 minute |
| _gac_[ID] | Google Analytics / Google Ads (Google LLC) | Contains information about the campaign that brought the visitor to the Website. Used by Google Analytics and Google Ads to connect advertising campaign performance with website activity. | 90 days |
| _hjSessionUser_[ID] | Hotjar Ltd | Set when a user first visits a page. Persists the Hotjar User ID, which is unique to the user in that Website, in the current session. | 1 year |
| _hjSession_[ID] | Hotjar Ltd | Holds current session data, ensuring that subsequent requests in the session window are attributed to the same Hotjar session. | 30 minutes |
3.3 Functional Cookies
Functional cookies allow our Website to remember choices you make and provide enhanced, personalised features. For example, they may remember your preferred language, currency, or region. These cookies may be set by us or by third-party providers whose services we have added to our pages. We rely on your consent to use these cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| gbw_language | Ivorybrookcreative Pty Ltd | Stores the visitor's preferred language selection on the Website so it can be displayed in the correct language on future visits. | 1 year |
| gbw_currency | Ivorybrookcreative Pty Ltd | Remembers the visitor's preferred currency for displaying room rates and pricing information. | 1 year |
| gbw_recent_viewed | Ivorybrookcreative Pty Ltd | Tracks recently viewed room types and facilities on the Website, enabling us to show personalised recommendations. | 30 days |
3.4 Marketing and Targeting Cookies
Marketing cookies are used to track visitors across websites and display advertisements that are relevant and engaging. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of our marketing campaigns. These cookies are set by our advertising partners and social media platforms. We rely on your consent to use these cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta Platforms, Inc. (Facebook Pixel) | Used by Facebook (Meta) to deliver a series of advertising products such as real-time bidding from third-party advertisers. Tracks conversions from Facebook ads, optimises ads based on collected data, and builds targeted audiences for future ads. | 90 days |
| _fbc | Meta Platforms, Inc. (Facebook Pixel) | Stores the Facebook click identifier (fbclid) that was appended to the URL when the user clicked on a Facebook advertisement to reach the Website. Used for attribution and conversion tracking. | 90 days |
| fr | Meta Platforms, Inc. | Facebook's primary advertising cookie. Used to deliver, measure, and improve the relevance of ads across the Meta ecosystem, including Facebook and Instagram. | 90 days |
| _gcl_au | Google LLC (Google Ads Conversion Linker) | Used by Google Ads to store and track conversions from Google advertising campaigns that directed visitors to the Website. Helps Google attribute user actions (e.g., bookings) to specific ad clicks. | 90 days |
| IDE | Google LLC (Google DoubleClick) | Used by Google DoubleClick to register and report the Website user's actions after viewing or clicking one of the advertiser's ads, with the purpose of measuring the efficacy of an ad and presenting targeted ads to the user. | 1 year |
| NID | Google LLC | Registers a unique ID to remember your preferences and other information, such as your preferred language, the number of search results you wish to have shown, and whether you wish to have Google's SafeSearch filter turned on. Also used to display Google ads in Google services. | 6 months |
| _tt_enable_cookie / _ttp | TikTok Inc. (TikTok Pixel) | Used by TikTok to track the effectiveness of advertising campaigns on TikTok. Stores information about how visitors use the Website and measures conversions from TikTok ads. | 13 months |
| _pin_unauth / _pinterest_ct_ua | Pinterest, Inc. (Pinterest Tag) | Used by Pinterest to track conversions from Pinterest advertisements and build audiences for retargeting on Pinterest. | 1 year |
4. Third-Party Cookies and Services
Our Website uses services provided by third parties that may also set cookies on your device. We do not control the cookies placed by these third parties, and their use of such cookies is governed by their own privacy and cookie policies. Below we identify the key third-party services we use and provide links to their relevant policies.
- Cloudflare, Inc. — We use Cloudflare's content delivery network (CDN) and security services to improve the performance, security, and reliability of the Website. Cloudflare may set cookies on your device for security and bot management purposes. Cloudflare Privacy Policy
- Google LLC — We use Google Analytics to collect website usage statistics and Google Ads to deliver and measure advertising campaigns. Google may transfer data outside Australia, including to the United States. Google Privacy Policy | Google Analytics Opt-out
- Meta Platforms, Inc. (Facebook) — We use the Facebook Pixel to measure advertising effectiveness and to build custom audiences for targeted advertising on Facebook and Instagram. Meta Privacy Policy
- Hotjar Ltd — We use Hotjar to analyse user behaviour through heatmaps, session recordings, and feedback tools. Hotjar Privacy Policy
- TikTok Inc. — We may use the TikTok Pixel to measure the performance of advertising campaigns on the TikTok platform. TikTok Privacy Policy
- Pinterest, Inc. — We may use the Pinterest Tag to measure conversions and build retargeting audiences on Pinterest. Pinterest Privacy Policy
5. Your Consent to Cookies
When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline the use of non-essential cookies (i.e., analytics, functional, and marketing cookies). Essential cookies are used automatically as they are necessary for the Website to function.
Your consent is voluntary, and you may withdraw it at any time. Withdrawing your consent will not affect the lawfulness of any processing that occurred prior to your withdrawal. However, please be aware that disabling certain cookies may affect the functionality and user experience of our Website.
We do not knowingly permit individuals under the age of 18 to provide personal information via cookies or tracking technologies on our Website. In accordance with Australian gambling laws, access to casino-related features on the Website is restricted to adults aged 18 and over. If you believe a minor has provided personal information through our Website, please contact us at privacy@ivorybrookcreative.com.
6. How to Manage and Control Cookies
You have several options for managing cookies. Please note that restricting cookies may impact the functionality of some areas of the Website.
6.1 Cookie Consent Tool
You can review and update your cookie preferences at any time by clicking the "Cookie Settings" link located in the footer of every page on our Website. This will reopen the cookie consent banner and allow you to change your selections for each category of cookie.
6.2 Browser Settings
Most web browsers allow you to manage cookies through their settings. You can configure your browser to refuse cookies, delete cookies that have already been set, or alert you when a website tries to place a cookie on your device. Please refer to the help documentation of your specific browser for instructions:
6.3 Opt-Out Tools Provided by Third Parties
Some third-party service providers offer their own opt-out mechanisms for their cookies and tracking services:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
- Google Ads: Manage your Google ad settings at Google Ad Settings.
- Meta (Facebook): Adjust your ad preferences at Facebook Ad Preferences.
- Network Advertising Initiative (NAI): Use the NAI opt-out tool at optout.networkadvertising.org.
- Digital Advertising Alliance (DAA): Use the DAA opt-out tool at optout.aboutads.info.
- Your Online Choices (EU/UK): youronlinechoices.com.
6.4 Do Not Track (DNT) Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our Website does not currently alter its data collection and use practices in response to DNT signals, but we encourage you to use the opt-out mechanisms described above if you wish to limit tracking.
7. Cookies and Responsible Gambling
As a licensed hotel-casino, Ivorybrookcreative Pty Ltd is committed to responsible gambling practices. We may use cookies to enforce certain responsible gambling controls on our Website, including:
- Verifying and maintaining your age verification status to prevent access by minors.
- Enforcing self-exclusion or cooling-off periods that you have voluntarily requested through your account.
- Maintaining session time-out settings to help you keep track of time spent engaging with gaming-related content.
- Storing your stated deposit limits or other responsible gambling preferences within your account profile.
These cookies are considered strictly necessary for compliance with applicable gaming regulations and responsible gambling obligations and cannot be disabled without affecting the integrity of these safeguards.
8. International Data Transfers
Some of the third-party service providers that place cookies on our Website are located outside Australia, including in the United States of America and the European Union. By accepting non-essential cookies, you acknowledge that your personal information may be transferred to, stored in, and processed in countries outside Australia. We take steps to ensure that such transfers are conducted in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
For further information on how we handle international data transfers, please refer to our Privacy Policy.
9. Retention of Cookie Data
The duration for which cookie data is retained depends on the type of cookie. Session cookies are erased when you close your browser. Persistent cookies remain on your device for the duration stated in the cookie table above, or until you delete them through your browser settings. We do not retain cookie-derived personal information beyond what is necessary for the purposes described in this Cookie Policy.
For information on how long we retain personal information collected through our Website more broadly, please refer to our Privacy Policy.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. When we make material changes to this Cookie Policy, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
Where required by law, we will seek your renewed consent to any material changes in our use of cookies.
11. Contact Us
If you have any questions, concerns, or requests relating to this Cookie Policy or our use of cookies, please contact our Privacy Officer:
- Company: Ivorybrookcreative Pty Ltd
- Address: 89 Liebig Street, Warrnambool VIC 3280, Australia
- Email: privacy@ivorybrookcreative.com
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Address: GPO Box 5218, Sydney NSW 2001, Australia